Narrative and Numbers : : The Value of Stories in Business / / Aswath Damodaran.
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers...
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Place / Publishing House: | New York, NY : : Columbia University Press, , [2017] ©2017 |
Year of Publication: | 2017 |
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Damodaran, Aswath, author. aut http://id.loc.gov/vocabulary/relators/aut Narrative and Numbers : The Value of Stories in Business / Aswath Damodaran. New York, NY : Columbia University Press, [2017] ©2017 1 online resource (296 p.) : 88 figures text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Columbia Business School Publishing Frontmatter -- Contents -- Preface -- 1. A Tale of Two Tribes -- 2. Tell Me a Story -- 3. The Elements of Storytelling -- 4. The Power of Numbers -- 5. Number-Crunching Tools -- 6. Building a Narrative -- 7. Test-Driving a Narrative -- 8. From Narratives to Numbers -- 9. Numbers to Value -- 10. Improving and Modifying Your Narrative- The Feedback Loop -- 11. Narrative Alterations-The Real World Intrudes -- 12. News and Narratives -- 13. Go Big-The Macro Story -- 14. The Corporate Life Cycle -- 15. The Managerial Challenge -- 16. The Endgame -- Notes -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value.Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022) Corporations Valuation. Corporations; Valuation. BUSINESS & ECONOMICS / Accounting / Financial. bisacsh Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2017 9783110543308 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2017 9783110540550 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE ENGLISH 2017 9783110625264 Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2017 9783110547740 ZDB-23-DBV print 9780231180481 https://doi.org/10.7312/damo18048 https://www.degruyter.com/isbn/9780231542746 Cover https://www.degruyter.com/document/cover/isbn/9780231542746/original |
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Damodaran, Aswath, Damodaran, Aswath, |
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Damodaran, Aswath, Damodaran, Aswath, Narrative and Numbers : The Value of Stories in Business / Columbia Business School Publishing Frontmatter -- Contents -- Preface -- 1. A Tale of Two Tribes -- 2. Tell Me a Story -- 3. The Elements of Storytelling -- 4. The Power of Numbers -- 5. Number-Crunching Tools -- 6. Building a Narrative -- 7. Test-Driving a Narrative -- 8. From Narratives to Numbers -- 9. Numbers to Value -- 10. Improving and Modifying Your Narrative- The Feedback Loop -- 11. Narrative Alterations-The Real World Intrudes -- 12. News and Narratives -- 13. Go Big-The Macro Story -- 14. The Corporate Life Cycle -- 15. The Managerial Challenge -- 16. The Endgame -- Notes -- Index |
author_facet |
Damodaran, Aswath, Damodaran, Aswath, |
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Damodaran, Aswath, |
title |
Narrative and Numbers : The Value of Stories in Business / |
title_sub |
The Value of Stories in Business / |
title_full |
Narrative and Numbers : The Value of Stories in Business / Aswath Damodaran. |
title_fullStr |
Narrative and Numbers : The Value of Stories in Business / Aswath Damodaran. |
title_full_unstemmed |
Narrative and Numbers : The Value of Stories in Business / Aswath Damodaran. |
title_auth |
Narrative and Numbers : The Value of Stories in Business / |
title_alt |
Frontmatter -- Contents -- Preface -- 1. A Tale of Two Tribes -- 2. Tell Me a Story -- 3. The Elements of Storytelling -- 4. The Power of Numbers -- 5. Number-Crunching Tools -- 6. Building a Narrative -- 7. Test-Driving a Narrative -- 8. From Narratives to Numbers -- 9. Numbers to Value -- 10. Improving and Modifying Your Narrative- The Feedback Loop -- 11. Narrative Alterations-The Real World Intrudes -- 12. News and Narratives -- 13. Go Big-The Macro Story -- 14. The Corporate Life Cycle -- 15. The Managerial Challenge -- 16. The Endgame -- Notes -- Index |
title_new |
Narrative and Numbers : |
title_sort |
narrative and numbers : the value of stories in business / |
series |
Columbia Business School Publishing |
series2 |
Columbia Business School Publishing |
publisher |
Columbia University Press, |
publishDate |
2017 |
physical |
1 online resource (296 p.) : 88 figures Issued also in print. |
contents |
Frontmatter -- Contents -- Preface -- 1. A Tale of Two Tribes -- 2. Tell Me a Story -- 3. The Elements of Storytelling -- 4. The Power of Numbers -- 5. Number-Crunching Tools -- 6. Building a Narrative -- 7. Test-Driving a Narrative -- 8. From Narratives to Numbers -- 9. Numbers to Value -- 10. Improving and Modifying Your Narrative- The Feedback Loop -- 11. Narrative Alterations-The Real World Intrudes -- 12. News and Narratives -- 13. Go Big-The Macro Story -- 14. The Corporate Life Cycle -- 15. The Managerial Challenge -- 16. The Endgame -- Notes -- Index |
isbn |
9780231542746 9783110543308 9783110540550 9783110625264 9783110547740 9780231180481 |
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https://doi.org/10.7312/damo18048 https://www.degruyter.com/isbn/9780231542746 https://www.degruyter.com/document/cover/isbn/9780231542746/original |
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doi_str_mv |
10.7312/damo18048 |
oclc_num |
967057242 |
work_keys_str_mv |
AT damodaranaswath narrativeandnumbersthevalueofstoriesinbusiness |
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n |
ids_txt_mv |
(DE-B1597)481770 (OCoLC)967057242 |
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Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2017 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2017 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE ENGLISH 2017 Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2017 |
is_hierarchy_title |
Narrative and Numbers : The Value of Stories in Business / |
container_title |
Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2017 |
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