Narrative and Numbers : : The Value of Stories in Business / / Aswath Damodaran.

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers...

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Superior document:Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2017
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Place / Publishing House:New York, NY : : Columbia University Press, , [2017]
©2017
Year of Publication:2017
Language:English
Series:Columbia Business School Publishing
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Physical Description:1 online resource (296 p.) :; 88 figures
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