The handbook of marketing research : uses, misuses, and future advances /

The handbook of marketing research : uses, misuses, and future advances / / edited by Rajiv Grover, Marco Vriens.

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TeilnehmendeR:
Grover, Rajiv, 1953-
Vriens, Marco.
ProQuest (Firm)
Year of Publication:2006
Language:English
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Physical Description:xi, 705 p. :; ill.,.
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spelling The handbook of marketing research [electronic resource] : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.
Thousand Oaks : Sage Publications, c2006.
xi, 705 p. : ill.,.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing research.
Electronic books.
Grover, Rajiv, 1953-
Vriens, Marco.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996698 Click to View
language English
format Electronic
eBook
author2 Grover, Rajiv, 1953-
Vriens, Marco.
ProQuest (Firm)
author_facet Grover, Rajiv, 1953-
Vriens, Marco.
ProQuest (Firm)
ProQuest (Firm)
author2_variant r g rg
m v mv
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Grover, Rajiv, 1953-
title The handbook of marketing research uses, misuses, and future advances /
spellingShingle The handbook of marketing research uses, misuses, and future advances /
title_sub uses, misuses, and future advances /
title_full The handbook of marketing research [electronic resource] : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.
title_fullStr The handbook of marketing research [electronic resource] : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.
title_full_unstemmed The handbook of marketing research [electronic resource] : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.
title_auth The handbook of marketing research uses, misuses, and future advances /
title_new The handbook of marketing research
title_sort the handbook of marketing research uses, misuses, and future advances /
publisher Sage Publications,
publishDate 2006
physical xi, 705 p. : ill.,.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.2 H286 42006
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996698
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/3
dewey-sort 3658.8 13
dewey-raw 658.8/3
dewey-search 658.8/3
oclc_num 809772414
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