The handbook of marketing research : uses, misuses, and future advances / / edited by Rajiv Grover, Marco Vriens.
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| TeilnehmendeR: | |
| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | xi, 705 p. :; ill.,. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 141290997X (cloth) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Rajiv Grover, Marco Vriens. |