The handbook of marketing research : uses, misuses, and future advances / / edited by Rajiv Grover, Marco Vriens.
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| TeilnehmendeR: | |
| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | xi, 705 p. :; ill.,. |
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| 050 | 4 | |a HF5415.2 |b .H286 2006 | |
| 082 | 0 | 4 | |a 658.8/3 |2 22 |
| 245 | 0 | 4 | |a The handbook of marketing research |h [electronic resource] : |b uses, misuses, and future advances / |c edited by Rajiv Grover, Marco Vriens. |
| 260 | |a Thousand Oaks : |b Sage Publications, |c c2006. | ||
| 300 | |a xi, 705 p. : |b ill.,. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing research. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Grover, Rajiv, |d 1953- | |
| 700 | 1 | |a Vriens, Marco. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996698 |z Click to View |