Hands-on social marketing : a step-by-step guide to designing change for good /

Hands-on social marketing : a step-by-step guide to designing change for good / / Nedra Kline Weinreich.

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ProQuest (Firm)
Weinreich, Nedra Kline.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2011
Edition:2nd ed.
Language:English
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Physical Description:xiv, 309 p. :; ill.
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spelling Weinreich, Nedra Kline.
Hands-on social marketing [electronic resource] : a step-by-step guide to designing change for good / Nedra Kline Weinreich.
2nd ed.
Los Angeles : SAGE Publications, c2011.
xiv, 309 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Social marketing.
Marketing.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996430 Click to View
language English
format Electronic
eBook
author Weinreich, Nedra Kline.
spellingShingle Weinreich, Nedra Kline.
Hands-on social marketing a step-by-step guide to designing change for good /
author_facet Weinreich, Nedra Kline.
ProQuest (Firm)
ProQuest (Firm)
author_variant n k w nk nkw
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Weinreich, Nedra Kline.
title Hands-on social marketing a step-by-step guide to designing change for good /
title_sub a step-by-step guide to designing change for good /
title_full Hands-on social marketing [electronic resource] : a step-by-step guide to designing change for good / Nedra Kline Weinreich.
title_fullStr Hands-on social marketing [electronic resource] : a step-by-step guide to designing change for good / Nedra Kline Weinreich.
title_full_unstemmed Hands-on social marketing [electronic resource] : a step-by-step guide to designing change for good / Nedra Kline Weinreich.
title_auth Hands-on social marketing a step-by-step guide to designing change for good /
title_new Hands-on social marketing
title_sort hands-on social marketing a step-by-step guide to designing change for good /
publisher SAGE Publications,
publishDate 2011
physical xiv, 309 p. : ill.
edition 2nd ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5414
callnumber-sort HF 45414 W44 42011
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996430
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 905994171
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