Hands-on social marketing : a step-by-step guide to designing change for good / / Nedra Kline Weinreich.
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Year of Publication: | 2011 |
Edition: | 2nd ed. |
Language: | English |
Online Access: | |
Physical Description: | xiv, 309 p. :; ill. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9781412953696 (pbk. : acidfree paper) 9781452223124 |
Hierarchical level: | Monograph |
Statement of Responsibility: | Nedra Kline Weinreich. |