Global sport marketing : contemporary issues and practice /

Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu.

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Bibliographic Details
Superior document:Routledge research in sport business and management
:
ProQuest (Firm)
TeilnehmendeR:
Desbordes, Michel.
Richelieu, Andre.
ProQuest (Firm)
Year of Publication:2012
Language:English
Series:Routledge research in sport business and management.
Online Access:
Physical Description:xiv, 194 p. :; ill.
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245 0 0 |a Global sport marketing  |h [electronic resource] :  |b contemporary issues and practice /  |c edited by Michel Desbordes and Andre Richelieu. 
260 |a London ;  |a New York :  |b Routledge,  |c 2012. 
300 |a xiv, 194 p. :  |b ill. 
490 1 |a Routledge research in sport business and management 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Sports and globalization  |v Cross-cultural studies. 
650 0 |a Sports  |x Economic aspects  |v Cross-cultural studies. 
650 0 |a Sports  |x Marketing  |v Cross-cultural studies. 
655 4 |a Electronic books. 
700 1 |a Desbordes, Michel. 
700 1 |a Richelieu, Andre. 
710 2 |a ProQuest (Firm) 
830 0 |a Routledge research in sport business and management. 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=981897  |z Click to View 

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