Branding in governance and public management / Jasper Eshuis and Erik-Hans Klijn.
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| Superior document: | Routledge critical studies in public management ; 8 |
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| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Language: | English |
| Series: | Routledge critical studies in public management ;
8. |
| Online Access: | |
| Physical Description: | 176 p. :; ill. |
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Table of Contents:
- The rise of branding in governance processes
- The many faces of branding: definitions, functions, and forms
- Branding to influence perceptions about policy problems and solutions
- Branding to activate, motivate, and bind stakeholders in governance processes
- Brands and the media: communicating with the outside world
- Branding as governance strategy
- Risks and limits of branding
- Brands and governance: towards interactive forms of branding.