Branding in governance and public management / Jasper Eshuis and Erik-Hans Klijn.
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| Superior document: | Routledge critical studies in public management ; 8 |
|---|---|
| : | |
| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Language: | English |
| Series: | Routledge critical studies in public management ;
8. |
| Online Access: | |
| Physical Description: | 176 p. :; ill. |
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| LEADER | 02089nam a2200445 a 4500 | ||
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| 001 | 500957536 | ||
| 003 | MiAaPQ | ||
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| 008 | 110624s2012 nyua sb 001 0 eng d | ||
| 010 | |z 2011026118 | ||
| 020 | |z 0415885175 (hc alk. paper) | ||
| 020 | |z 9780415885171 | ||
| 020 | |a 9781136504952 (electronic bk.) | ||
| 035 | |a (MiAaPQ)500957536 | ||
| 035 | |a (Au-PeEL)EBL957536 | ||
| 035 | |a (CaPaEBR)ebr10531789 | ||
| 035 | |a (CaONFJC)MIL344138 | ||
| 035 | |a (OCoLC)798533269 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a JF1525.C59 |b E75 2012 | |
| 082 | 0 | 4 | |a 352.7/48 |2 23 |
| 100 | 1 | |a Eshuis, Jasper, |d 1972- | |
| 245 | 1 | 0 | |a Branding in governance and public management |h [electronic resource] / |c Jasper Eshuis and Erik-Hans Klijn. |
| 260 | |a New York : |b Routledge, |c 2012. | ||
| 300 | |a 176 p. : |b ill. | ||
| 490 | 1 | |a Routledge critical studies in public management ; |v 8 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Communication in public administration. | |
| 650 | 0 | |a Public relations and politics. | |
| 650 | 0 | |a Government publicity. | |
| 650 | 0 | |a Branding (Marketing) | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Klijn, Erik-Hans. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Routledge critical studies in public management ; |v 8. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=957536 |z Click to View |