Branding in governance and public management / Jasper Eshuis and Erik-Hans Klijn.
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| Superior document: | Routledge critical studies in public management ; 8 |
|---|---|
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| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Language: | English |
| Series: | Routledge critical studies in public management ;
8. |
| Online Access: | |
| Physical Description: | 176 p. :; ill. |
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500957536 |
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(MiAaPQ)500957536 (Au-PeEL)EBL957536 (CaPaEBR)ebr10531789 (CaONFJC)MIL344138 (OCoLC)798533269 |
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Eshuis, Jasper, 1972- Branding in governance and public management [electronic resource] / Jasper Eshuis and Erik-Hans Klijn. New York : Routledge, 2012. 176 p. : ill. Routledge critical studies in public management ; 8 Includes bibliographical references and index. The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Communication in public administration. Public relations and politics. Government publicity. Branding (Marketing) Electronic books. Klijn, Erik-Hans. ProQuest (Firm) Routledge critical studies in public management ; 8. https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=957536 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Eshuis, Jasper, 1972- |
| spellingShingle |
Eshuis, Jasper, 1972- Branding in governance and public management Routledge critical studies in public management ; The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
| author_facet |
Eshuis, Jasper, 1972- Klijn, Erik-Hans. ProQuest (Firm) ProQuest (Firm) |
| author_variant |
j e je |
| author2 |
Klijn, Erik-Hans. ProQuest (Firm) |
| author2_variant |
e h k ehk |
| author2_role |
TeilnehmendeR TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Eshuis, Jasper, 1972- |
| title |
Branding in governance and public management |
| title_full |
Branding in governance and public management [electronic resource] / Jasper Eshuis and Erik-Hans Klijn. |
| title_fullStr |
Branding in governance and public management [electronic resource] / Jasper Eshuis and Erik-Hans Klijn. |
| title_full_unstemmed |
Branding in governance and public management [electronic resource] / Jasper Eshuis and Erik-Hans Klijn. |
| title_auth |
Branding in governance and public management |
| title_new |
Branding in governance and public management |
| title_sort |
branding in governance and public management |
| series |
Routledge critical studies in public management ; |
| series2 |
Routledge critical studies in public management ; |
| publisher |
Routledge, |
| publishDate |
2012 |
| physical |
176 p. : ill. |
| contents |
The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
| isbn |
9781136504952 (electronic bk.) |
| callnumber-first |
J - Political Science |
| callnumber-subject |
JF - Public Administration |
| callnumber-label |
JF1525 |
| callnumber-sort |
JF 41525 C59 E75 42012 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=957536 |
| illustrated |
Illustrated |
| dewey-hundreds |
300 - Social sciences |
| dewey-tens |
350 - Public administration & military science |
| dewey-ones |
352 - General considerations of public administration |
| dewey-full |
352.7/48 |
| dewey-sort |
3352.7 248 |
| dewey-raw |
352.7/48 |
| dewey-search |
352.7/48 |
| oclc_num |
798533269 |
| work_keys_str_mv |
AT eshuisjasper brandingingovernanceandpublicmanagement AT klijnerikhans brandingingovernanceandpublicmanagement AT proquestfirm brandingingovernanceandpublicmanagement |
| status_str |
n |
| ids_txt_mv |
(MiAaPQ)500957536 (Au-PeEL)EBL957536 (CaPaEBR)ebr10531789 (CaONFJC)MIL344138 (OCoLC)798533269 |
| hierarchy_parent_title |
Routledge critical studies in public management ; 8 |
| hierarchy_sequence |
8. |
| is_hierarchy_title |
Branding in governance and public management |
| container_title |
Routledge critical studies in public management ; 8 |
| author2_original_writing_str_mv |
noLinkedField noLinkedField |
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1792330733158662145 |
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