Toward a better understanding of the role of value in markets and marketing

Toward a better understanding of the role of value in markets and marketing / edited by Stephen L. Vargo, Robert F. Lusch.

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ProQuest (Firm)
TeilnehmendeR:
Vargo, Stephen L.
Lusch, Robert F.
ProQuest (Firm)
Year of Publication:2012
Edition:1st ed.
Language:English
Series:Review of marketing research. Special issue, v. 9
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Physical Description:xv, 252 p. :; ill.
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spelling Toward a better understanding of the role of value in markets and marketing [electronic resource] / edited by Stephen L. Vargo, Robert F. Lusch.
1st ed.
Bingley, U.K. : Emerald, 2012.
xv, 252 p. : ill.
Review of marketing research. Special issue, 1548-6435 ; v. 9
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Value.
Electronic books.
Vargo, Stephen L.
Lusch, Robert F.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=943337 Click to View
language English
format Electronic
eBook
author2 Vargo, Stephen L.
Lusch, Robert F.
ProQuest (Firm)
author_facet Vargo, Stephen L.
Lusch, Robert F.
ProQuest (Firm)
ProQuest (Firm)
author2_variant s l v sl slv
r f l rf rfl
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Vargo, Stephen L.
title Toward a better understanding of the role of value in markets and marketing
spellingShingle Toward a better understanding of the role of value in markets and marketing
Review of marketing research. Special issue,
title_full Toward a better understanding of the role of value in markets and marketing [electronic resource] / edited by Stephen L. Vargo, Robert F. Lusch.
title_fullStr Toward a better understanding of the role of value in markets and marketing [electronic resource] / edited by Stephen L. Vargo, Robert F. Lusch.
title_full_unstemmed Toward a better understanding of the role of value in markets and marketing [electronic resource] / edited by Stephen L. Vargo, Robert F. Lusch.
title_auth Toward a better understanding of the role of value in markets and marketing
title_new Toward a better understanding of the role of value in markets and marketing
title_sort toward a better understanding of the role of value in markets and marketing
series Review of marketing research. Special issue,
series2 Review of marketing research. Special issue,
publisher Emerald,
publishDate 2012
physical xv, 252 p. : ill.
edition 1st ed.
isbn 9781780529134 (electronic bk.)
issn 1548-6435 ;
callnumber-first H - Social Science
callnumber-subject HB - Economic Theory and Demography
callnumber-label HB201
callnumber-sort HB 3201 T69 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=943337
illustrated Illustrated
oclc_num 795895104
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