Toward a better understanding of the role of value in markets and marketing / edited by Stephen L. Vargo, Robert F. Lusch.
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| Year of Publication: | 2012 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Review of marketing research. Special issue,
v. 9 |
| Online Access: | |
| Physical Description: | xv, 252 p. :; ill. |
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| 008 | 120625s2012 enka sb 000 0 eng d | ||
| 020 | |z 9781780529127 | ||
| 020 | |a 9781780529134 (electronic bk.) | ||
| 035 | |a (MiAaPQ)500943337 | ||
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| 035 | |a (OCoLC)795895104 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HB201 |b .T69 2012 | |
| 245 | 0 | 0 | |a Toward a better understanding of the role of value in markets and marketing |h [electronic resource] / |c edited by Stephen L. Vargo, Robert F. Lusch. |
| 250 | |a 1st ed. | ||
| 260 | |a Bingley, U.K. : |b Emerald, |c 2012. | ||
| 300 | |a xv, 252 p. : |b ill. | ||
| 490 | 0 | |a Review of marketing research. Special issue, |x 1548-6435 ; |v v. 9 | |
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Value. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Vargo, Stephen L. | |
| 700 | 1 | |a Lusch, Robert F. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=943337 |z Click to View |