Toward a better understanding of the role of value in markets and marketing / edited by Stephen L. Vargo, Robert F. Lusch.
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| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Review of marketing research. Special issue,
v. 9 |
| Online Access: | |
| Physical Description: | xv, 252 p. :; ill. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9781780529127 9781780529134 (electronic bk.) |
| ISSN: | 1548-6435 ; |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Stephen L. Vargo, Robert F. Lusch. |