Strategic marketing in tourism services / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith.
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| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xl, 377 p. :; ill. |
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Table of Contents:
- pt. 1. Target marketing
- pt. 2. Branding
- pt. 3. Relationship marketing
- pt. 4. Experiential marketing
- pt. 5. E-marketing.