Strategic marketing in tourism services

Strategic marketing in tourism services / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith.

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ProQuest (Firm)
TeilnehmendeR:
Tsiotsou, Rodoula H.
Goldsmith, Ronald E.
ProQuest (Firm)
Year of Publication:2012
Edition:1st ed.
Language:English
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Physical Description:xl, 377 p. :; ill.
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spelling Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith.
1st ed.
Bingley, U.K. : Emerald, 2012.
xl, 377 p. : ill.
Includes bibliographical references and index.
pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Tourism Marketing.
Electronic books.
Tsiotsou, Rodoula H.
Goldsmith, Ronald E.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=943329 Click to View
language English
format Electronic
eBook
author2 Tsiotsou, Rodoula H.
Goldsmith, Ronald E.
ProQuest (Firm)
author_facet Tsiotsou, Rodoula H.
Goldsmith, Ronald E.
ProQuest (Firm)
ProQuest (Firm)
author2_variant r h t rh rht
r e g re reg
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Tsiotsou, Rodoula H.
title Strategic marketing in tourism services
spellingShingle Strategic marketing in tourism services
pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing.
title_full Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith.
title_fullStr Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith.
title_full_unstemmed Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith.
title_auth Strategic marketing in tourism services
title_new Strategic marketing in tourism services
title_sort strategic marketing in tourism services
publisher Emerald,
publishDate 2012
physical xl, 377 p. : ill.
edition 1st ed.
contents pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing.
isbn 9781780520711 (electronic bk.)
callnumber-first G - Geography, Anthropology, Recreation
callnumber-subject G - General Geography
callnumber-label G155
callnumber-sort G 3155 A1 S77 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=943329
illustrated Illustrated
oclc_num 795895089
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is_hierarchy_title Strategic marketing in tourism services
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