Strategic marketing in tourism services / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith.
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Year of Publication: | 2012 |
Edition: | 1st ed. |
Language: | English |
Online Access: | |
Physical Description: | xl, 377 p. :; ill. |
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001 | 500943329 | ||
003 | MiAaPQ | ||
005 | 20200520144314.0 | ||
006 | m o d | | ||
007 | cr cn||||||||| | ||
008 | 120625s2012 enka sb 001 0 eng d | ||
020 | |z 9781780520704 | ||
020 | |a 9781780520711 (electronic bk.) | ||
035 | |a (MiAaPQ)500943329 | ||
035 | |a (Au-PeEL)EBL943329 | ||
035 | |a (CaPaEBR)ebr10571118 | ||
035 | |a (CaONFJC)MIL367975 | ||
035 | |a (OCoLC)795895089 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a G155.A1 |b S77 2012 | |
245 | 0 | 0 | |a Strategic marketing in tourism services |h [electronic resource] / |c edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith. |
250 | |a 1st ed. | ||
260 | |a Bingley, U.K. : |b Emerald, |c 2012. | ||
300 | |a xl, 377 p. : |b ill. | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing. | |
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Tourism |x Marketing. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Tsiotsou, Rodoula H. | |
700 | 1 | |a Goldsmith, Ronald E. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=943329 |z Click to View |