Seducing the subconscious : the psychology of emotional influence in advertising /

Seducing the subconscious : the psychology of emotional influence in advertising / / Robert Heath.

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ProQuest (Firm)
Heath, Robert, 1947-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2012
Language:English
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Physical Description:xi, 248 p.
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record_format marc
spelling Heath, Robert, 1947-
Seducing the subconscious [electronic resource] : the psychology of emotional influence in advertising / Robert Heath.
Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012.
xi, 248 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising Psychological aspects.
Emotions.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=879008 Click to View
language English
format Electronic
eBook
author Heath, Robert, 1947-
spellingShingle Heath, Robert, 1947-
Seducing the subconscious the psychology of emotional influence in advertising /
author_facet Heath, Robert, 1947-
ProQuest (Firm)
ProQuest (Firm)
author_variant r h rh
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Heath, Robert, 1947-
title Seducing the subconscious the psychology of emotional influence in advertising /
title_sub the psychology of emotional influence in advertising /
title_full Seducing the subconscious [electronic resource] : the psychology of emotional influence in advertising / Robert Heath.
title_fullStr Seducing the subconscious [electronic resource] : the psychology of emotional influence in advertising / Robert Heath.
title_full_unstemmed Seducing the subconscious [electronic resource] : the psychology of emotional influence in advertising / Robert Heath.
title_auth Seducing the subconscious the psychology of emotional influence in advertising /
title_new Seducing the subconscious
title_sort seducing the subconscious the psychology of emotional influence in advertising /
publisher Wiley,
publishDate 2012
physical xi, 248 p.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5822
callnumber-sort HF 45822 H37 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=879008
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.101/9
dewey-sort 3659.101 19
dewey-raw 659.101/9
dewey-search 659.101/9
oclc_num 782880125
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is_hierarchy_title Seducing the subconscious the psychology of emotional influence in advertising /
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