Seducing the subconscious : the psychology of emotional influence in advertising / / Robert Heath.
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Year of Publication: | 2012 |
Language: | English |
Online Access: | |
Physical Description: | xi, 248 p. |
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006 | m o d | | ||
007 | cr cn||||||||| | ||
008 | 111020s2012 enk sb 001 0 eng d | ||
010 | |z 2011043014 | ||
020 | |z 9781119967620 | ||
020 | |z 9780470974889 | ||
035 | |a (MiAaPQ)500879008 | ||
035 | |a (Au-PeEL)EBL879008 | ||
035 | |a (CaPaEBR)ebr10546552 | ||
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035 | |a (OCoLC)782880125 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a HF5822 |b .H37 2012 | |
082 | 0 | 4 | |a 659.101/9 |2 23 |
100 | 1 | |a Heath, Robert, |d 1947- | |
245 | 1 | 0 | |a Seducing the subconscious |h [electronic resource] : |b the psychology of emotional influence in advertising / |c Robert Heath. |
260 | |a Chichester, West Sussex ; |a Hoboken, NJ : |b Wiley, |c 2012. | ||
300 | |a xi, 248 p. | ||
504 | |a Includes bibliographical references and index. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Advertising |x Psychological aspects. | |
650 | 0 | |a Emotions. | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=879008 |z Click to View |