Whoever tells the best story wins : how to use your own stories to communicate with power and impact / / Annette Simmons.
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| Year of Publication: | 2007 |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 226 p. |
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Table of Contents:
- PART ONE. THINKING IN STORY.
- Story thinking: what does that even mean?
- What is story?
- Training your brain
- Telling stories that win
- PART TWO. FINDING STORIES TO TELL.
- Who-I-am stories
- Why-I-am-here stories
- Teaching stories
- Vision stories
- Value-in-action stories
- I-know-what-you-are-thinking stories
- PART THREE. PERFECTING THE CRAFT.
- Experience is sensory
- The gift of brevity
- Brand, organizational, and political stories
- Point of view
- Story listening
- Call to action.