Whoever tells the best story wins : how to use your own stories to communicate with power and impact /

Whoever tells the best story wins : how to use your own stories to communicate with power and impact / / Annette Simmons.

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ProQuest (Firm)
Simmons, Annette.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2007
Language:English
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Physical Description:x, 226 p.
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(CaPaEBR)ebr10196165
(CaONFJC)MIL112670
(OCoLC)162141886
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record_format marc
spelling Simmons, Annette.
Whoever tells the best story wins [electronic resource] : how to use your own stories to communicate with power and impact / Annette Simmons.
New York : Amacom, c2007.
x, 226 p.
Includes bibliographical references (p. 213-216) and index.
PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Business communication.
Storytelling.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=876801 Click to View
language English
format Electronic
eBook
author Simmons, Annette.
spellingShingle Simmons, Annette.
Whoever tells the best story wins how to use your own stories to communicate with power and impact /
PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.
author_facet Simmons, Annette.
ProQuest (Firm)
ProQuest (Firm)
author_variant a s as
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Simmons, Annette.
title Whoever tells the best story wins how to use your own stories to communicate with power and impact /
title_sub how to use your own stories to communicate with power and impact /
title_full Whoever tells the best story wins [electronic resource] : how to use your own stories to communicate with power and impact / Annette Simmons.
title_fullStr Whoever tells the best story wins [electronic resource] : how to use your own stories to communicate with power and impact / Annette Simmons.
title_full_unstemmed Whoever tells the best story wins [electronic resource] : how to use your own stories to communicate with power and impact / Annette Simmons.
title_auth Whoever tells the best story wins how to use your own stories to communicate with power and impact /
title_new Whoever tells the best story wins
title_sort whoever tells the best story wins how to use your own stories to communicate with power and impact /
publisher Amacom,
publishDate 2007
physical x, 226 p.
contents PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5718
callnumber-sort HF 45718 S562 42007
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=876801
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.4/52
dewey-sort 3658.4 252
dewey-raw 658.4/52
dewey-search 658.4/52
oclc_num 162141886
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(CaPaEBR)ebr10196165
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is_hierarchy_title Whoever tells the best story wins how to use your own stories to communicate with power and impact /
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