Whoever tells the best story wins : how to use your own stories to communicate with power and impact / / Annette Simmons.
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| Year of Publication: | 2007 |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 226 p. |
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| 008 | 061106s2007 nyu sb 001 0 eng | ||
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| 020 | |z 0814409148 | ||
| 020 | |z 9780814409145 | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5718 |b .S562 2007 | |
| 082 | 0 | 4 | |a 658.4/52 |2 22 |
| 100 | 1 | |a Simmons, Annette. | |
| 245 | 1 | 0 | |a Whoever tells the best story wins |h [electronic resource] : |b how to use your own stories to communicate with power and impact / |c Annette Simmons. |
| 260 | |a New York : |b Amacom, |c c2007. | ||
| 300 | |a x, 226 p. | ||
| 504 | |a Includes bibliographical references (p. 213-216) and index. | ||
| 505 | 0 | |a PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Storytelling. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=876801 |z Click to View |