Network radio ratings, 1932-1953 : a history of prime time programs through the ratings of Nielsen, Crossley and Hooper / / Jim Ramsburg.
"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the yea...
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| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | vii, 369 p. |
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| LEADER | 01844nam a2200373 a 4500 | ||
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| 001 | 500867070 | ||
| 003 | MiAaPQ | ||
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| 008 | 111214s2012 ncu sb 001 0 eng d | ||
| 010 | |z 2011051540 | ||
| 020 | |z 9780786445585 (softcover : alk. paper) | ||
| 020 | |z 9780786486083 (e-book) | ||
| 035 | |a (MiAaPQ)500867070 | ||
| 035 | |a (Au-PeEL)EBL867070 | ||
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| 050 | 4 | |a HE8697.25.U6 |b R35 2012 | |
| 082 | 0 | 4 | |a 384.54/43097309041 |2 23 |
| 100 | 1 | |a Ramsburg, Jim, |d 1935- | |
| 245 | 1 | 0 | |a Network radio ratings, 1932-1953 |h [electronic resource] : |b a history of prime time programs through the ratings of Nielsen, Crossley and Hooper / |c Jim Ramsburg. |
| 260 | |a Jefferson, N.C. : |b McFarland & Co., Inc., Publishers, |c 2012. | ||
| 300 | |a vii, 369 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Radio programs |z United States |x Rating. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=867070 |z Click to View |