Network radio ratings, 1932-1953 : a history of prime time programs through the ratings of Nielsen, Crossley and Hooper / / Jim Ramsburg.
"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the yea...
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| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | vii, 369 p. |
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| Summary: | "Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780786445585 (softcover : alk. paper) 9780786486083 (ebook) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Jim Ramsburg. |