The Arab world unbound : tapping into the power of 350 million consumers / / Vijay Mahajan ; with Dan Zehr.
"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the...
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Year of Publication: | 2012 |
Edition: | 1st ed. |
Language: | English |
Online Access: | |
Physical Description: | xiii, 408 p., [9] leaves of plates :; ill. (some col.), maps. |
Notes: | Includes index. |
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