Rise of rural consumers in developing countries : : harvesting 3 billion aspirations / / Vijay Mahajan ; with Kathy Warbelow.
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| Place / Publishing House: | Los Angeles, California : : SAGE,, [2016] 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (xxv,168 pages) |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9789386042323 9789386042330 (ebook) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Vijay Mahajan ; with Kathy Warbelow. |