Marketing semiotics : signs, strategies, and brand value /

Marketing semiotics : signs, strategies, and brand value / / Laura R.

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ProQuest (Firm)
Oswald, Laura R.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2012
Language:English
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Physical Description:xii, 218 p. :; ill.
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record_format marc
spelling Oswald, Laura R.
Marketing semiotics [electronic resource] : signs, strategies, and brand value / Laura R.
Oxford ; New York : Oxford University Press, 2012.
xii, 218 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Communication in marketing.
Semiotics.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=834719 Click to View
language English
format Electronic
eBook
author Oswald, Laura R.
spellingShingle Oswald, Laura R.
Marketing semiotics signs, strategies, and brand value /
author_facet Oswald, Laura R.
ProQuest (Firm)
ProQuest (Firm)
author_variant l r o lr lro
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Oswald, Laura R.
title Marketing semiotics signs, strategies, and brand value /
title_sub signs, strategies, and brand value /
title_full Marketing semiotics [electronic resource] : signs, strategies, and brand value / Laura R.
title_fullStr Marketing semiotics [electronic resource] : signs, strategies, and brand value / Laura R.
title_full_unstemmed Marketing semiotics [electronic resource] : signs, strategies, and brand value / Laura R.
title_auth Marketing semiotics signs, strategies, and brand value /
title_new Marketing semiotics
title_sort marketing semiotics signs, strategies, and brand value /
publisher Oxford University Press,
publishDate 2012
physical xii, 218 p. : ill.
isbn 9780191617867 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.122 O78 42011
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=834719
illustrated Illustrated
oclc_num 772845021
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is_hierarchy_title Marketing semiotics signs, strategies, and brand value /
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