Marketing semiotics : signs, strategies, and brand value / / Laura R.
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Year of Publication: | 2012 |
Language: | English |
Online Access: | |
Physical Description: | xii, 218 p. :; ill. |
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001 | 500834719 | ||
003 | MiAaPQ | ||
005 | 20191030193401.0 | ||
006 | m o d | | ||
007 | cr cn||||||||| | ||
008 | 120112s2012 enka sb 001 0 eng d | ||
020 | |z 9780199566495 | ||
020 | |z 9780191617867 | ||
020 | |a 9780191617867 (electronic bk.) | ||
035 | |a (MiAaPQ)500834719 | ||
035 | |a (Au-PeEL)EBL834719 | ||
035 | |a (CaPaEBR)ebr10523380 | ||
035 | |a (CaONFJC)MIL342670 | ||
035 | |a (OCoLC)772845021 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a HF5415.122 |b .O78 2011 | |
100 | 1 | |a Oswald, Laura R. | |
245 | 1 | 0 | |a Marketing semiotics |h [electronic resource] : |b signs, strategies, and brand value / |c Laura R. |
260 | |a Oxford ; |a New York : |b Oxford University Press, |c 2012. | ||
300 | |a xii, 218 p. : |b ill. | ||
504 | |a Includes bibliographical references and index. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Communication in marketing. | |
650 | 0 | |a Semiotics. | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=834719 |z Click to View |