Luxury China : market opportunities and potential / / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.
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| Year of Publication: | 2010 |
| Language: | English |
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| Physical Description: | xvii, 251 p. :; ill., map. |
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Table of Contents:
- Challenges and market size
- Alfred Dunhil
- The Chinese luxury client
- Shanghai Tang
- Chinese consumer attitudes toward luxury
- Rolex in China
- How to distribute in China
- Shiatzy Chen
- Retailing and licensing in China
- Louis Vuitton in China
- Communication and advertising
- The war of the spirits
- Brand protection and counterfeit activities
- Luili Gongfang: breaking into luxury by way of glass.