Luxury China : market opportunities and potential / / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.
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Year of Publication: | 2010 |
Language: | English |
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Physical Description: | xvii, 251 p. :; ill., map. |
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001 | 500822443 | ||
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005 | 20191030193401.0 | ||
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008 | 100308s2010 si ab sb 001 0 eng d | ||
010 | |z 2010277379 | ||
020 | |z 0470823410 | ||
020 | |z 9780470823415 | ||
020 | |a 9781118181607 (electronic bk.) | ||
020 | |a 9781118181607 (electronic bk.) | ||
035 | |a (MiAaPQ)500822443 | ||
035 | |a (Au-PeEL)EBL822443 | ||
035 | |a (CaPaEBR)ebr10510232 | ||
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035 | |a (OCoLC)775360857 | ||
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043 | |a a-cc--- | ||
050 | 4 | |a HF5415.33.C6 |b C48 2010 | |
082 | 0 | 4 | |a 658.800951 |2 22 |
100 | 1 | |a Chevalier, Michel, |d 1943- | |
245 | 1 | 0 | |a Luxury China |h [electronic resource] : |b market opportunities and potential / |c Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano. |
260 | |a Singapore ; |a Hoboken, N.J. : |b John Wiley & Sons (Asia), |c 2010. | ||
300 | |a xvii, 251 p. : |b ill., map. | ||
504 | |a Includes bibliographic references (p. [241]-243) and index. | ||
505 | 0 | |a Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass. | |
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Consumer behavior |z China. | |
650 | 0 | |a Consumer behavior |z China |v Case studies. | |
650 | 0 | |a Luxury. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Lu, Pierre Xiao. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=822443 |z Click to View |