Luxury China : market opportunities and potential /

Luxury China : market opportunities and potential / / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.

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ProQuest (Firm)
Chevalier, Michel, 1943-
TeilnehmendeR:
Lu, Pierre Xiao.
ProQuest (Firm)
Year of Publication:2010
Language:English
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Physical Description:xvii, 251 p. :; ill., map.
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id 500822443
ctrlnum (MiAaPQ)500822443
(Au-PeEL)EBL822443
(CaPaEBR)ebr10510232
(CaONFJC)MIL333270
(OCoLC)775360857
collection bib_alma
record_format marc
spelling Chevalier, Michel, 1943-
Luxury China [electronic resource] : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.
Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010.
xvii, 251 p. : ill., map.
Includes bibliographic references (p. [241]-243) and index.
Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior China.
Consumer behavior China Case studies.
Luxury.
Electronic books.
Lu, Pierre Xiao.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=822443 Click to View
language English
format Electronic
eBook
author Chevalier, Michel, 1943-
spellingShingle Chevalier, Michel, 1943-
Luxury China market opportunities and potential /
Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.
author_facet Chevalier, Michel, 1943-
Lu, Pierre Xiao.
ProQuest (Firm)
ProQuest (Firm)
author_variant m c mc
author2 Lu, Pierre Xiao.
ProQuest (Firm)
author2_variant p x l px pxl
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Chevalier, Michel, 1943-
title Luxury China market opportunities and potential /
title_sub market opportunities and potential /
title_full Luxury China [electronic resource] : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.
title_fullStr Luxury China [electronic resource] : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.
title_full_unstemmed Luxury China [electronic resource] : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.
title_auth Luxury China market opportunities and potential /
title_new Luxury China
title_sort luxury china market opportunities and potential /
publisher John Wiley & Sons (Asia),
publishDate 2010
physical xvii, 251 p. : ill., map.
contents Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.
isbn 9781118181607 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.33 C6 C48 42010
genre Electronic books.
genre_facet Case studies.
Electronic books.
geographic_facet China.
China
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=822443
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.800951
dewey-sort 3658.800951
dewey-raw 658.800951
dewey-search 658.800951
oclc_num 775360857
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(CaPaEBR)ebr10510232
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is_hierarchy_title Luxury China market opportunities and potential /
author2_original_writing_str_mv noLinkedField
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