Destination marketing and management : theories and applications / / edited by Youcheng Wang and Abraham Pizam.
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| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 370 p. :; ill. |
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Table of Contents:
- pt. 1. Destination marketing and management : concepts, structures and policies
- pt. 2. Destination marketing : understanding consumer decision making
- pt. 3. Destination marketing : research, branding and image communication
- pt. 4. Destination product development and distribution
- pt. 5. Managing stakeholders at destinations
- pt. 6. Safety and crisis management at destinations
- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.