Destination marketing and management : theories and applications /

Destination marketing and management : theories and applications / / edited by Youcheng Wang and Abraham Pizam.

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ProQuest (Firm)
TeilnehmendeR:
Wang, Youcheng.
Pizam, Abraham.
ProQuest (Firm)
Year of Publication:2011
Language:English
Online Access:
Physical Description:x, 370 p. :; ill.
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020 |z 9781845937621 (permanent paper) 
020 |a 9781845937003 (electronic bk.) 
035 |a (MiAaPQ)500772203 
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050 4 |a G155.A1  |b D4779 2011 
082 0 4 |a 910.68/8  |2 22 
245 0 0 |a Destination marketing and management  |h [electronic resource] :  |b theories and applications /  |c edited by Youcheng Wang and Abraham Pizam. 
260 |a Cambridge :  |b CAB International,  |c c2011. 
300 |a x, 370 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Tourism  |x Marketing. 
650 0 |a Tourism  |x Management. 
655 4 |a Electronic books. 
700 1 |a Wang, Youcheng. 
700 1 |a Pizam, Abraham. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=772203  |z Click to View 

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