Destination marketing and management : theories and applications /

Destination marketing and management : theories and applications / / edited by Youcheng Wang and Abraham Pizam.

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ProQuest (Firm)
TeilnehmendeR:
Wang, Youcheng.
Pizam, Abraham.
ProQuest (Firm)
Year of Publication:2011
Language:English
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Physical Description:x, 370 p. :; ill.
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(OCoLC)750427886
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spelling Destination marketing and management [electronic resource] : theories and applications / edited by Youcheng Wang and Abraham Pizam.
Cambridge : CAB International, c2011.
x, 370 p. : ill.
Includes bibliographical references and index.
pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Tourism Marketing.
Tourism Management.
Electronic books.
Wang, Youcheng.
Pizam, Abraham.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=772203 Click to View
language English
format Electronic
eBook
author2 Wang, Youcheng.
Pizam, Abraham.
ProQuest (Firm)
author_facet Wang, Youcheng.
Pizam, Abraham.
ProQuest (Firm)
ProQuest (Firm)
author2_variant y w yw
a p ap
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Wang, Youcheng.
title Destination marketing and management theories and applications /
spellingShingle Destination marketing and management theories and applications /
pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.
title_sub theories and applications /
title_full Destination marketing and management [electronic resource] : theories and applications / edited by Youcheng Wang and Abraham Pizam.
title_fullStr Destination marketing and management [electronic resource] : theories and applications / edited by Youcheng Wang and Abraham Pizam.
title_full_unstemmed Destination marketing and management [electronic resource] : theories and applications / edited by Youcheng Wang and Abraham Pizam.
title_auth Destination marketing and management theories and applications /
title_new Destination marketing and management
title_sort destination marketing and management theories and applications /
publisher CAB International,
publishDate 2011
physical x, 370 p. : ill.
contents pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.
isbn 9781845937003 (electronic bk.)
callnumber-first G - Geography, Anthropology, Recreation
callnumber-subject G - General Geography
callnumber-label G155
callnumber-sort G 3155 A1 D4779 42011
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=772203
illustrated Illustrated
dewey-hundreds 900 - History & geography
dewey-tens 910 - Geography & travel
dewey-ones 910 - Geography & travel
dewey-full 910.68/8
dewey-sort 3910.68 18
dewey-raw 910.68/8
dewey-search 910.68/8
oclc_num 750427886
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