Advertising As a Creative Industry : : Regime of Paradoxes.
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
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Superior document: | Routledge Research in the Creative and Cultural Industries Series |
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Place / Publishing House: | Milton : : Taylor & Francis Group,, 2023. Ã2024. |
Year of Publication: | 2023 |
Edition: | 1st ed. |
Language: | English |
Series: | Routledge Research in the Creative and Cultural Industries Series
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Online Access: | |
Physical Description: | 1 online resource (103 pages) |
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