Advertising As a Creative Industry : : Regime of Paradoxes.

Advertising As a Creative Industry : : Regime of Paradoxes.

Show other versions (1)

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

Saved in:
Bibliographic Details
Superior document:Routledge Research in the Creative and Cultural Industries Series
:
Derda, Izabela.
Place / Publishing House:Milton : : Taylor & Francis Group,, 2023.
Ã2024.
Year of Publication:2023
Edition:1st ed.
Language:English
Series:Routledge Research in the Creative and Cultural Industries Series
Online Access:
Physical Description:1 online resource (103 pages)
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5007269824
ctrlnum (MiAaPQ)5007269824
(Au-PeEL)EBL7269824
(OCoLC)1395191140
collection bib_alma
record_format marc
spelling Derda, Izabela.
Advertising As a Creative Industry : Regime of Paradoxes.
1st ed.
Milton : Taylor & Francis Group, 2023.
Ã2024.
1 online resource (103 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Routledge Research in the Creative and Cultural Industries Series
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Electronic books.
Print version: Derda, Izabela Advertising As a Creative Industry Milton : Taylor & Francis Group,c2023 9781032203010
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7269824 Click to View
language English
format eBook
author Derda, Izabela.
spellingShingle Derda, Izabela.
Advertising As a Creative Industry : Regime of Paradoxes.
Routledge Research in the Creative and Cultural Industries Series
author_facet Derda, Izabela.
author_variant i d id
author_sort Derda, Izabela.
title Advertising As a Creative Industry : Regime of Paradoxes.
title_sub Regime of Paradoxes.
title_full Advertising As a Creative Industry : Regime of Paradoxes.
title_fullStr Advertising As a Creative Industry : Regime of Paradoxes.
title_full_unstemmed Advertising As a Creative Industry : Regime of Paradoxes.
title_auth Advertising As a Creative Industry : Regime of Paradoxes.
title_new Advertising As a Creative Industry :
title_sort advertising as a creative industry : regime of paradoxes.
series Routledge Research in the Creative and Cultural Industries Series
series2 Routledge Research in the Creative and Cultural Industries Series
publisher Taylor & Francis Group,
publishDate 2023
physical 1 online resource (103 pages)
edition 1st ed.
isbn 9781000970456
9781032203010
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7269824
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1/042
dewey-sort 3659.1 242
dewey-raw 659.1/042
dewey-search 659.1/042
oclc_num 1395191140
work_keys_str_mv AT derdaizabela advertisingasacreativeindustryregimeofparadoxes
status_str n
ids_txt_mv (MiAaPQ)5007269824
(Au-PeEL)EBL7269824
(OCoLC)1395191140
carrierType_str_mv cr
hierarchy_parent_title Routledge Research in the Creative and Cultural Industries Series
is_hierarchy_title Advertising As a Creative Industry : Regime of Paradoxes.
container_title Routledge Research in the Creative and Cultural Industries Series
marc_error Info : Unimarc and ISO-8859-1 translations identical, choosing ISO-8859-1. --- [ 856 : z ]
_version_ 1792331067824275456
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01882nam a22003973i 4500</leader><controlfield tag="001">5007269824</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20240229073849.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">240229s2023 xx o ||||0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000970456</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781032203010</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5007269824</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL7269824</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1395191140</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/042</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Derda, Izabela.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising As a Creative Industry :</subfield><subfield code="b">Regime of Paradoxes.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Milton :</subfield><subfield code="b">Taylor &amp; Francis Group,</subfield><subfield code="c">2023.</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">Ã2024.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (103 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Routledge Research in the Creative and Cultural Industries Series</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources.</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. </subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Derda, Izabela</subfield><subfield code="t">Advertising As a Creative Industry</subfield><subfield code="d">Milton : Taylor &amp; Francis Group,c2023</subfield><subfield code="z">9781032203010</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Routledge Research in the Creative and Cultural Industries Series</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7269824</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>

Similar Items