The principles of Islamic marketing / Baker Ahmad Alserhan.

• Author: ProQuest (Firm); Alserhan, Baker Ahmad.
• TeilnehmendeR: ProQuest (Firm)
• Year of Publication: 2011
• Language: English
• Physical Description: xiii, 204 p.
• Notes: Includes index.

Table of Contents

• Understanding Islamic marketing
• Islamic business ideals
• Markets and marketing in Islam
• The Islamic marketing mix
• The Islamic product
• The Islamic pricing practices
• Islamic promotions
• Islamic logistics (Halal logistics)
• Issues in Islamic marketing
• The Muslim consumer
• Islamic branding 1 : concepts and background
• Islamic branding 2 : brands as deeds
• Islamic hospitality.