The principles of Islamic marketing / Baker Ahmad Alserhan.
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Year of Publication: | 2011 |
Language: | English |
Online Access: | |
Physical Description: | xiii, 204 p. |
Notes: | Includes index. |
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003 | MiAaPQ | ||
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006 | m o d | | ||
007 | cr cn||||||||| | ||
008 | 101220s2011 vtu s 001 0 eng d | ||
010 | |z 2010052247 | ||
020 | |z 9780566089220 (hardback : alk. paper) | ||
020 | |a 9781409428947 (electronic bk.) | ||
035 | |a (MiAaPQ)500714096 | ||
035 | |a (Au-PeEL)EBL714096 | ||
035 | |a (CaPaEBR)ebr10477034 | ||
035 | |a (CaONFJC)MIL312909 | ||
035 | |a (OCoLC)735597092 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
043 | |a f------ |a a------ | ||
050 | 4 | |a HF5475.I74 |b A47 2011 | |
082 | 0 | 4 | |a 658.80088/297 |2 22 |
100 | 1 | |a Alserhan, Baker Ahmad. | |
245 | 1 | 4 | |a The principles of Islamic marketing |h [electronic resource] / |c Baker Ahmad Alserhan. |
260 | |a Burlington, Vt. : |b Gower, |c c2011. | ||
300 | |a xiii, 204 p. | ||
500 | |a Includes index. | ||
505 | 0 | |a Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. | |
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Markets |z Islamic countries. | |
651 | 0 | |a Islamic countries |x Commerce. | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=714096 |z Click to View |