Data mining techniques : for marketing, sales, and customer relationship management /

Data mining techniques : for marketing, sales, and customer relationship management / / Gordon S. Linoff, Michael J.A. Berry.

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ProQuest (Firm)
Linoff, Gordon S.
TeilnehmendeR:
Berry, Micahel J. A.
ProQuest (Firm)
Year of Publication:2011
Edition:3rd ed.
Language:English
Online Access:
Physical Description:xl, 847 p. :; ill.
Notes:
  • Berry's name appears first on the 2nd ed.
  • Includes index.
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record_format marc
spelling Linoff, Gordon S.
Data mining techniques [electronic resource] : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J.A. Berry.
3rd ed.
Indianapolis, Ind. : Wiley Pub., Inc., 2011.
xl, 847 p. : ill.
Berry's name appears first on the 2nd ed.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Data mining.
Marketing Data processing.
Business Data processing.
Electronic books.
Berry, Micahel J. A.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=706770 Click to View
language English
format Electronic
eBook
author Linoff, Gordon S.
spellingShingle Linoff, Gordon S.
Data mining techniques for marketing, sales, and customer relationship management /
author_facet Linoff, Gordon S.
Berry, Micahel J. A.
ProQuest (Firm)
ProQuest (Firm)
author_variant g s l gs gsl
author2 Berry, Micahel J. A.
ProQuest (Firm)
author2_variant m j a b mja mjab
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Linoff, Gordon S.
title Data mining techniques for marketing, sales, and customer relationship management /
title_sub for marketing, sales, and customer relationship management /
title_full Data mining techniques [electronic resource] : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J.A. Berry.
title_fullStr Data mining techniques [electronic resource] : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J.A. Berry.
title_full_unstemmed Data mining techniques [electronic resource] : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J.A. Berry.
title_auth Data mining techniques for marketing, sales, and customer relationship management /
title_new Data mining techniques
title_sort data mining techniques for marketing, sales, and customer relationship management /
publisher Wiley Pub., Inc.,
publishDate 2011
physical xl, 847 p. : ill.
edition 3rd ed.
isbn 9781118087503 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.125 B47 42011
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=706770
illustrated Illustrated
oclc_num 731512439
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