Data mining techniques : for marketing, sales, and customer relationship management / / Gordon S. Linoff, Michael J.A. Berry.
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Year of Publication: | 2011 |
Edition: | 3rd ed. |
Language: | English |
Online Access: | |
Physical Description: | xl, 847 p. :; ill. |
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ISBN: | 9780470650936 (pbk alk. paper) 0470650931 (pbk alk. paper) 9781118087503 (electronic bk.) |
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Hierarchical level: | Monograph |
Statement of Responsibility: | Gordon S. Linoff, Michael J.A. Berry. |