Data mining techniques : for marketing, sales, and customer relationship management / / Gordon S. Linoff, Michael J.A. Berry.

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Year of Publication:2011
Edition:3rd ed.
Language:English
Online Access:
Physical Description:xl, 847 p. :; ill.
Notes:
  • Berry's name appears first on the 2nd ed.
  • Includes index.
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245 1 0 |a Data mining techniques  |h [electronic resource] :  |b for marketing, sales, and customer relationship management /  |c Gordon S. Linoff, Michael J.A. Berry. 
250 |a 3rd ed. 
260 |a Indianapolis, Ind. :  |b Wiley Pub., Inc.,  |c 2011. 
300 |a xl, 847 p. :  |b ill. 
500 |a Berry's name appears first on the 2nd ed. 
500 |a Includes index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Data mining. 
650 0 |a Marketing  |x Data processing. 
650 0 |a Business  |x Data processing. 
655 4 |a Electronic books. 
700 1 |a Berry, Micahel J. A. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=706770  |z Click to View