Luxury marketing and branding /

Luxury marketing and branding / / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides.

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Bibliographic Details
VerfasserIn:
Guzman, Francisco,
Veloutsou, Cleopatra,
Christodoulides, George,
TeilnehmendeR:
Veloutsou, Cleopatra,
Christodoulides, George,
Place / Publishing House:Bradford : : Emerald Publishing Limited,, [2022]
Ã2022
Year of Publication:2022
Language:English
Online Access:
Physical Description:1 online resource (181 pages)
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(OCoLC)1313879571
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record_format marc
spelling Guzman, Francisco, author.
Luxury marketing and branding / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides.
Bradford : Emerald Publishing Limited, [2022]
Ã2022
1 online resource (181 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Social aspects.
Branding (Marketing)
Electronic books.
Veloutsou, Cleopatra, author.
Christodoulides, George, author.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6961004 Click to View
language English
format eBook
author Guzman, Francisco,
Veloutsou, Cleopatra,
Christodoulides, George,
spellingShingle Guzman, Francisco,
Veloutsou, Cleopatra,
Christodoulides, George,
Luxury marketing and branding /
author_facet Guzman, Francisco,
Veloutsou, Cleopatra,
Christodoulides, George,
Veloutsou, Cleopatra,
Christodoulides, George,
author_variant f g fg
c v cv
g c gc
author_role VerfasserIn
VerfasserIn
VerfasserIn
author2 Veloutsou, Cleopatra,
Christodoulides, George,
author2_role TeilnehmendeR
TeilnehmendeR
author_sort Guzman, Francisco,
title Luxury marketing and branding /
title_full Luxury marketing and branding / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides.
title_fullStr Luxury marketing and branding / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides.
title_full_unstemmed Luxury marketing and branding / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides.
title_auth Luxury marketing and branding /
title_new Luxury marketing and branding /
title_sort luxury marketing and branding /
publisher Emerald Publishing Limited,
publishDate 2022
physical 1 online resource (181 pages)
isbn 9781803829500
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 G896 42022
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6961004
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 1313879571
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AT veloutsoucleopatra luxurymarketingandbranding
AT christodoulidesgeorge luxurymarketingandbranding
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