Brand Naming : : The Complete Guide to Creating a Name for Your Company, Product, or Service.
This complete and detailed book, Brand Naming, includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus--not to mention Scrabble--a...
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| Place / Publishing House: | New York : : Business Expert Press,, 2021. Ã2021. |
| Year of Publication: | 2021 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (196 pages) |
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Table of Contents:
- Cover
- Halftitle
- Title
- Copyright
- Dedication
- Description
- Contents
- Testimonials
- Foreword
- Acknowledgments
- Introduction
- Part I: Background and Basics
- Chapter 1: How Brand Naming Works
- Chapter 2: Types of Brand Names
- Chapter 3: The Basic Naming Process
- Part II: Hundreds of Ideas
- Chapter 4: The Naming Brief
- Chapter 5: Getting Set Up
- Chapter 6: Basic Name Generation
- Chapter 7: Building Out the List
- Part III: Narrowing Down to One
- Chapter 8: Shortlisting
- Chapter 9: Trademark Prescreening
- Chapter 10: Linguistic Checks
- Chapter 11: What About the Domain?
- Chapter 12: Presenting Names
- Chapter 13: Full Legal and Final Selection
- Chapter 14: Securing and Launching the New Name
- Part IV: Resources
- The Namer's Bookshelf
- The Namer's Browser Bookmarks
- Select Naming Firms (and Related Companies)
- Glossary of Naming Terms
- Naming Brief Template
- About the Author
- Index
- Adpage
- Backcover.