Brand Naming : : The Complete Guide to Creating a Name for Your Company, Product, or Service.
This complete and detailed book, Brand Naming, includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus--not to mention Scrabble--a...
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Place / Publishing House: | New York : : Business Expert Press,, 2021. Ã2021. |
Year of Publication: | 2021 |
Edition: | 1st ed. |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (196 pages) |
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(MiAaPQ)5006819672 (Au-PeEL)EBL6819672 (OCoLC)1287679210 |
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Meyerson, Rob. Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service. 1st ed. New York : Business Expert Press, 2021. Ã2021. 1 online resource (196 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Testimonials -- Foreword -- Acknowledgments -- Introduction -- Part I: Background and Basics -- Chapter 1: How Brand Naming Works -- Chapter 2: Types of Brand Names -- Chapter 3: The Basic Naming Process -- Part II: Hundreds of Ideas -- Chapter 4: The Naming Brief -- Chapter 5: Getting Set Up -- Chapter 6: Basic Name Generation -- Chapter 7: Building Out the List -- Part III: Narrowing Down to One -- Chapter 8: Shortlisting -- Chapter 9: Trademark Prescreening -- Chapter 10: Linguistic Checks -- Chapter 11: What About the Domain? -- Chapter 12: Presenting Names -- Chapter 13: Full Legal and Final Selection -- Chapter 14: Securing and Launching the New Name -- Part IV: Resources -- The Namer's Bookshelf -- The Namer's Browser Bookmarks -- Select Naming Firms (and Related Companies) -- Glossary of Naming Terms -- Naming Brief Template -- About the Author -- Index -- Adpage -- Backcover. This complete and detailed book, Brand Naming, includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus--not to mention Scrabble--and pick up Brand Naming. Description based on publisher supplied metadata and other sources. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. Electronic books. Print version: Meyerson, Rob Brand Naming New York : Business Expert Press,c2021 9781637421550 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6819672 Click to View |
language |
English |
format |
eBook |
author |
Meyerson, Rob. |
spellingShingle |
Meyerson, Rob. Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service. Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Testimonials -- Foreword -- Acknowledgments -- Introduction -- Part I: Background and Basics -- Chapter 1: How Brand Naming Works -- Chapter 2: Types of Brand Names -- Chapter 3: The Basic Naming Process -- Part II: Hundreds of Ideas -- Chapter 4: The Naming Brief -- Chapter 5: Getting Set Up -- Chapter 6: Basic Name Generation -- Chapter 7: Building Out the List -- Part III: Narrowing Down to One -- Chapter 8: Shortlisting -- Chapter 9: Trademark Prescreening -- Chapter 10: Linguistic Checks -- Chapter 11: What About the Domain? -- Chapter 12: Presenting Names -- Chapter 13: Full Legal and Final Selection -- Chapter 14: Securing and Launching the New Name -- Part IV: Resources -- The Namer's Bookshelf -- The Namer's Browser Bookmarks -- Select Naming Firms (and Related Companies) -- Glossary of Naming Terms -- Naming Brief Template -- About the Author -- Index -- Adpage -- Backcover. |
author_facet |
Meyerson, Rob. |
author_variant |
r m rm |
author_sort |
Meyerson, Rob. |
title |
Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service. |
title_sub |
The Complete Guide to Creating a Name for Your Company, Product, or Service. |
title_full |
Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service. |
title_fullStr |
Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service. |
title_full_unstemmed |
Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service. |
title_auth |
Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service. |
title_new |
Brand Naming : |
title_sort |
brand naming : the complete guide to creating a name for your company, product, or service. |
publisher |
Business Expert Press, |
publishDate |
2021 |
physical |
1 online resource (196 pages) |
edition |
1st ed. |
contents |
Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Testimonials -- Foreword -- Acknowledgments -- Introduction -- Part I: Background and Basics -- Chapter 1: How Brand Naming Works -- Chapter 2: Types of Brand Names -- Chapter 3: The Basic Naming Process -- Part II: Hundreds of Ideas -- Chapter 4: The Naming Brief -- Chapter 5: Getting Set Up -- Chapter 6: Basic Name Generation -- Chapter 7: Building Out the List -- Part III: Narrowing Down to One -- Chapter 8: Shortlisting -- Chapter 9: Trademark Prescreening -- Chapter 10: Linguistic Checks -- Chapter 11: What About the Domain? -- Chapter 12: Presenting Names -- Chapter 13: Full Legal and Final Selection -- Chapter 14: Securing and Launching the New Name -- Part IV: Resources -- The Namer's Bookshelf -- The Namer's Browser Bookmarks -- Select Naming Firms (and Related Companies) -- Glossary of Naming Terms -- Naming Brief Template -- About the Author -- Index -- Adpage -- Backcover. |
isbn |
9781637421567 9781637421550 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6819672 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.827 |
dewey-sort |
3658.827 |
dewey-raw |
658.827 |
dewey-search |
658.827 |
oclc_num |
1287679210 |
work_keys_str_mv |
AT meyersonrob brandnamingthecompleteguidetocreatinganameforyourcompanyproductorservice |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5006819672 (Au-PeEL)EBL6819672 (OCoLC)1287679210 |
carrierType_str_mv |
cr |
is_hierarchy_title |
Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service. |
marc_error |
Info : Unimarc and ISO-8859-1 translations identical, choosing ISO-8859-1. --- [ 856 : z ] |
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1792331060922548224 |
fullrecord |
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