Brand Naming : : The Complete Guide to Creating a Name for Your Company, Product, or Service.

• Author: Meyerson, Rob.
• Place / Publishing House: New York : : Business Expert Press,, 2021.; Ã2021.
• Year of Publication: 2021
• Edition: 1st ed.
• Language: English
• Physical Description: 1 online resource (196 pages)

This complete and detailed book, Brand Naming, includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus--not to mention Scrabble--and pick up Brand Naming.

Table of Contents

Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Testimonials -- Foreword -- Acknowledgments -- Introduction -- Part I: Background and Basics -- Chapter 1: How Brand Naming Works -- Chapter 2: Types of Brand Names -- Chapter 3: The Basic Naming Process -- Part II: Hundreds of Ideas -- Chapter 4: The Naming Brief -- Chapter 5: Getting Set Up -- Chapter 6: Basic Name Generation -- Chapter 7: Building Out the List -- Part III: Narrowing Down to One -- Chapter 8: Shortlisting -- Chapter 9: Trademark Prescreening -- Chapter 10: Linguistic Checks -- Chapter 11: What About the Domain? -- Chapter 12: Presenting Names -- Chapter 13: Full Legal and Final Selection -- Chapter 14: Securing and Launching the New Name -- Part IV: Resources -- The Namer's Bookshelf -- The Namer's Browser Bookmarks -- Select Naming Firms (and Related Companies) -- Glossary of Naming Terms -- Naming Brief Template -- About the Author -- Index -- Adpage -- Backcover.