Protecting the Brand : : Counterfeiting and Grey Markets.
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors...
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| Place / Publishing House: | New York : : Business Expert Press,, 2021. Ã2021. |
| Year of Publication: | 2021 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (394 pages) |
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Table of Contents:
- Cover
- Halftitle
- Title
- Copyright
- Description
- Contents
- Testimonials
- Preface
- Acknowledgments
- Chapter 1: Introduction of Intellectual Property
- Chapter 2: What Is a Brand and Why Protect It?
- Chapter 3: Problems Caused by Counterfeit and Grey Market Goods
- Chapter 4: Incidents of Counterfeiting and Grey Marketing in Various Industries
- Chapter 5: Proactive Internal Procedures to Combat Counterfeiting and the Grey Market
- Chapter 6: Trademark Infringement: Diminishing the Value of Brand Equity
- Chapter 7: International Trade Commission and U.S. Customs and Border Protection, the Lanham Act, and the Tariff Act
- Chapter 8: Issues Relating to Websites
- Chapter 9: New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market
- Chapter 10: International Remedies
- About the Authors
- Index
- Adpage
- Backcover.