Protecting the Brand : : Counterfeiting and Grey Markets.
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors...
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Place / Publishing House: | New York : : Business Expert Press,, 2021. Ã2021. |
Year of Publication: | 2021 |
Edition: | 1st ed. |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (394 pages) |
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(MiAaPQ)5006800560 (Au-PeEL)EBL6800560 (OCoLC)1285168985 |
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Hlavnicka, Peter. Protecting the Brand : Counterfeiting and Grey Markets. 1st ed. New York : Business Expert Press, 2021. Ã2021. 1 online resource (394 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Testimonials -- Preface -- Acknowledgments -- Chapter 1: Introduction of Intellectual Property -- Chapter 2: What Is a Brand and Why Protect It? -- Chapter 3: Problems Caused by Counterfeit and Grey Market Goods -- Chapter 4: Incidents of Counterfeiting and Grey Marketing in Various Industries -- Chapter 5: Proactive Internal Procedures to Combat Counterfeiting and the Grey Market -- Chapter 6: Trademark Infringement: Diminishing the Value of Brand Equity -- Chapter 7: International Trade Commission and U.S. Customs and Border Protection, the Lanham Act, and the Tariff Act -- Chapter 8: Issues Relating to Websites -- Chapter 9: New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market -- Chapter 10: International Remedies -- About the Authors -- Index -- Adpage -- Backcover. Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Description based on publisher supplied metadata and other sources. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. Marketing--Law and legislation. Trademarks. Branding (Marketing). Electronic books. Keats, Anthony. Print version: Hlavnicka, Peter Protecting the Brand New York : Business Expert Press,c2021 9781637421512 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6800560 Click to View |
language |
English |
format |
eBook |
author |
Hlavnicka, Peter. |
spellingShingle |
Hlavnicka, Peter. Protecting the Brand : Counterfeiting and Grey Markets. Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Testimonials -- Preface -- Acknowledgments -- Chapter 1: Introduction of Intellectual Property -- Chapter 2: What Is a Brand and Why Protect It? -- Chapter 3: Problems Caused by Counterfeit and Grey Market Goods -- Chapter 4: Incidents of Counterfeiting and Grey Marketing in Various Industries -- Chapter 5: Proactive Internal Procedures to Combat Counterfeiting and the Grey Market -- Chapter 6: Trademark Infringement: Diminishing the Value of Brand Equity -- Chapter 7: International Trade Commission and U.S. Customs and Border Protection, the Lanham Act, and the Tariff Act -- Chapter 8: Issues Relating to Websites -- Chapter 9: New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market -- Chapter 10: International Remedies -- About the Authors -- Index -- Adpage -- Backcover. |
author_facet |
Hlavnicka, Peter. Keats, Anthony. |
author_variant |
p h ph |
author2 |
Keats, Anthony. |
author2_variant |
a k ak |
author2_role |
TeilnehmendeR |
author_sort |
Hlavnicka, Peter. |
title |
Protecting the Brand : Counterfeiting and Grey Markets. |
title_sub |
Counterfeiting and Grey Markets. |
title_full |
Protecting the Brand : Counterfeiting and Grey Markets. |
title_fullStr |
Protecting the Brand : Counterfeiting and Grey Markets. |
title_full_unstemmed |
Protecting the Brand : Counterfeiting and Grey Markets. |
title_auth |
Protecting the Brand : Counterfeiting and Grey Markets. |
title_new |
Protecting the Brand : |
title_sort |
protecting the brand : counterfeiting and grey markets. |
publisher |
Business Expert Press, |
publishDate |
2021 |
physical |
1 online resource (394 pages) |
edition |
1st ed. |
contents |
Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Testimonials -- Preface -- Acknowledgments -- Chapter 1: Introduction of Intellectual Property -- Chapter 2: What Is a Brand and Why Protect It? -- Chapter 3: Problems Caused by Counterfeit and Grey Market Goods -- Chapter 4: Incidents of Counterfeiting and Grey Marketing in Various Industries -- Chapter 5: Proactive Internal Procedures to Combat Counterfeiting and the Grey Market -- Chapter 6: Trademark Infringement: Diminishing the Value of Brand Equity -- Chapter 7: International Trade Commission and U.S. Customs and Border Protection, the Lanham Act, and the Tariff Act -- Chapter 8: Issues Relating to Websites -- Chapter 9: New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market -- Chapter 10: International Remedies -- About the Authors -- Index -- Adpage -- Backcover. |
isbn |
9781637421529 9781637421512 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415.13 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6800560 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.827 |
dewey-sort |
3658.827 |
dewey-raw |
658.827 |
dewey-search |
658.827 |
oclc_num |
1285168985 |
work_keys_str_mv |
AT hlavnickapeter protectingthebrandcounterfeitingandgreymarkets AT keatsanthony protectingthebrandcounterfeitingandgreymarkets |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5006800560 (Au-PeEL)EBL6800560 (OCoLC)1285168985 |
carrierType_str_mv |
cr |
is_hierarchy_title |
Protecting the Brand : Counterfeiting and Grey Markets. |
author2_original_writing_str_mv |
noLinkedField |
marc_error |
Info : Unimarc and ISO-8859-1 translations identical, choosing ISO-8859-1. --- [ 856 : z ] |
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1792331060555546624 |
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