The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /

The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing / / edited by Jeremy Kourdi.

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ProQuest (Firm)
TeilnehmendeR:
Kourdi, Jeremy.
ProQuest (Firm)
Year of Publication:2011
Language:English
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Physical Description:272 p. :; ill.
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spelling The marketing century [electronic resource] : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi.
Chichester : Wiley, 2011.
272 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Chartered Institute of Marketing History.
Marketing History.
Electronic books.
Kourdi, Jeremy.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=675210 Click to View
language English
format Electronic
eBook
author2 Kourdi, Jeremy.
ProQuest (Firm)
author_facet Kourdi, Jeremy.
ProQuest (Firm)
ProQuest (Firm)
author2_variant j k jk
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Kourdi, Jeremy.
title The marketing century how marketing drives business and shapes society : The Chartered Institute of Marketing /
spellingShingle The marketing century how marketing drives business and shapes society : The Chartered Institute of Marketing /
title_sub how marketing drives business and shapes society : The Chartered Institute of Marketing /
title_full The marketing century [electronic resource] : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi.
title_fullStr The marketing century [electronic resource] : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi.
title_full_unstemmed The marketing century [electronic resource] : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi.
title_auth The marketing century how marketing drives business and shapes society : The Chartered Institute of Marketing /
title_new The marketing century
title_sort the marketing century how marketing drives business and shapes society : the chartered institute of marketing /
publisher Wiley,
publishDate 2011
physical 272 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 M386 42011
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=675210
illustrated Illustrated
oclc_num 769189243
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