The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing / / edited by Jeremy Kourdi.
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Year of Publication: | 2011 |
Language: | English |
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Physical Description: | 272 p. :; ill. |
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The marketing century [electronic resource] : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi. Chichester : Wiley, 2011. 272 p. : ill. Includes bibliographical references and index. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Chartered Institute of Marketing History. Marketing History. Electronic books. Kourdi, Jeremy. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=675210 Click to View |
language |
English |
format |
Electronic eBook |
author2 |
Kourdi, Jeremy. ProQuest (Firm) |
author_facet |
Kourdi, Jeremy. ProQuest (Firm) ProQuest (Firm) |
author2_variant |
j k jk |
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TeilnehmendeR TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
Kourdi, Jeremy. |
title |
The marketing century how marketing drives business and shapes society : The Chartered Institute of Marketing / |
spellingShingle |
The marketing century how marketing drives business and shapes society : The Chartered Institute of Marketing / |
title_sub |
how marketing drives business and shapes society : The Chartered Institute of Marketing / |
title_full |
The marketing century [electronic resource] : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi. |
title_fullStr |
The marketing century [electronic resource] : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi. |
title_full_unstemmed |
The marketing century [electronic resource] : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi. |
title_auth |
The marketing century how marketing drives business and shapes society : The Chartered Institute of Marketing / |
title_new |
The marketing century |
title_sort |
the marketing century how marketing drives business and shapes society : the chartered institute of marketing / |
publisher |
Wiley, |
publishDate |
2011 |
physical |
272 p. : ill. |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415 M386 42011 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=675210 |
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Illustrated |
oclc_num |
769189243 |
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The marketing century how marketing drives business and shapes society : The Chartered Institute of Marketing / |
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