The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing / / edited by Jeremy Kourdi.
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| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | 272 p. :; ill. |
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| 020 | |z 9780470660157 | ||
| 020 | |z 9781119993599 | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415 |b .M386 2011 | |
| 245 | 0 | 4 | |a The marketing century |h [electronic resource] : |b how marketing drives business and shapes society : The Chartered Institute of Marketing / |c edited by Jeremy Kourdi. |
| 260 | |a Chichester : |b Wiley, |c 2011. | ||
| 300 | |a 272 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 610 | 2 | 0 | |a Chartered Institute of Marketing |x History. |
| 650 | 0 | |a Marketing |x History. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Kourdi, Jeremy. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=675210 |z Click to View |