Brand wars : : combat strategies for Indian brands /

Brand wars : : combat strategies for Indian brands / / Rajiv Gupte, Anand Limaye.

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Bibliographic Details
VerfasserIn:
Gupte, Rajiv,
Limaye, Anand,
TeilnehmendeR:
Limaye, Anand,
Place / Publishing House:Thousand Oaks, California : : SAGE Publishing,, [2021]
Ã2021
Year of Publication:2021
Language:English
Online Access:
Physical Description:1 online resource (293 pages) :; illustrations
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(OCoLC)1267764601
collection bib_alma
record_format marc
spelling Gupte, Rajiv, author.
Brand wars : combat strategies for Indian brands / Rajiv Gupte, Anand Limaye.
Thousand Oaks, California : SAGE Publishing, [2021]
Ã2021
1 online resource (293 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Electronic books.
Limaye, Anand, author.
Print version: Gupte, Rajiv. Brand wars : combat strategies for Indian brands. Thousand Oaks, California : SAGE Publishing, c2021 293 pages 9789354790669 (DLC) 2021944844
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6717997 Click to View
language English
format eBook
author Gupte, Rajiv,
Limaye, Anand,
spellingShingle Gupte, Rajiv,
Limaye, Anand,
Brand wars : combat strategies for Indian brands /
author_facet Gupte, Rajiv,
Limaye, Anand,
Limaye, Anand,
author_variant r g rg
a l al
author_role VerfasserIn
VerfasserIn
author2 Limaye, Anand,
author2_role TeilnehmendeR
author_sort Gupte, Rajiv,
title Brand wars : combat strategies for Indian brands /
title_sub combat strategies for Indian brands /
title_full Brand wars : combat strategies for Indian brands / Rajiv Gupte, Anand Limaye.
title_fullStr Brand wars : combat strategies for Indian brands / Rajiv Gupte, Anand Limaye.
title_full_unstemmed Brand wars : combat strategies for Indian brands / Rajiv Gupte, Anand Limaye.
title_auth Brand wars : combat strategies for Indian brands /
title_new Brand wars :
title_sort brand wars : combat strategies for indian brands /
publisher SAGE Publishing,
publishDate 2021
physical 1 online resource (293 pages) : illustrations
isbn 9789354790744
9789354790669
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 G878 42021
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6717997
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.827
dewey-sort 3658.827
dewey-raw 658.827
dewey-search 658.827
oclc_num 1267764601
work_keys_str_mv AT gupterajiv brandwarscombatstrategiesforindianbrands
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carrierType_str_mv cr
is_hierarchy_title Brand wars : combat strategies for Indian brands /
author2_original_writing_str_mv noLinkedField
marc_error Info : Unimarc and ISO-8859-1 translations identical, choosing ISO-8859-1. --- [ 856 : z ]
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